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A YouTube Channel was created to promote my yoga stream - MeGa Yoga (Yoga for Me, by Me).
From Goat Yoga, to Drunk Yoga, New Yoga streams are innovated regularly. I decided to create my own Yoga lineage that focuses on critiquing the well-being industry through the products and experiences that it offers.
My alter ego (MeGa Yogi) offers a series for short Yoga exercises that anyone can follow along from the comfort of their own homes. The videos copy the style of online yoga instructional videos while offering absurd words of wisdom.
The wisdoms and the values MeGa Yoga preaches are explications of New Age teachings and the egocentric motivations that lurk in the capitalist wellness and wellbeing industries.