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MeGa Yoga (Yoga by Me, for Me)

A satirical yoga lineage and business

Wellness industries have gained popularity (and lots of cash) in recent years. In 2014 the wellness industry is thrice as large as the pharmaceutical industry. Many Eastern spiritual practices, especially yoga, are heavily marketed as expensive, luxurious wellness products around the world.

Growing up in Indonesia, I was in close proximity to both local spiritual practices and boutique yoga studios dominated by expats. I became interested in understanding my position and the impact that I have as someone who participates in the high-end yoga industry through teaching and joining yoga classes in Indonesia and Melbourne.

Upon completing a yoga teacher training certification and starting to teach yoga, I encountered lots of internal contradictive thoughts and questions regarding the commodification of yoga, which I channeled through this work.

MeGa Yoga is a satirical new lineage of Yoga meant as a performance art. It borrows the existing language and forms of commodities in the wellness industry to question the industry itself.

A series of online and offline satirical yoga classes are delivered to explore the values promoted by wellness industries. Marketing materials for a fake line of yoga props are made to explore the societal and cultural factors that motivate individuals to engage in the wellness industry.

Overall, MeGa does not aim to offer knowledge but instead offers an experience that prompts its viewers to question the multifaceted aspects and impacts of the yoga and wider wellness industry.

MEga Yoga Website

Satirical Yoga Classes

Participants took part in an absurd yoga class that dissects contemporary discourses surrounding the commodification of yoga and spiritual practices.

Yoga Products

Wellbeing classes are not complete without lines of merchandise and props to enhance the classes themselves. For instance, to join a yoga classes one must first have access to a yoga mat, yoga block, yoga strap, yoga bolster, yoga blanket, and many more.

MeGa takes inspiration from major Yoga industries (e.g. Lululemon, Alo Yoga, and Manduka) to innovate a line of new yoga props to support a MeGa Yogi's journey to continuous self-improvement and moral superiority.

Digi Block. A yoga block x phone holder.

Reflective Yoga Mat: a reflective yoga mat that allows you to look at yourself in your downdogs.

Slim-fit Mats: A yoga mat with a ridiculously narrow width.

The Shop: an exhibition

MEga Yoga Billboard Advertisement

Supported by Signal Screen Comissions and displayed across Flinder Street Station

MEga Yoga Online Website

Mega Yoga wouldn’t have been possible without some of the loveliest people I know

Mega Yoga Performance

Photographer: Meadow Nguyen

Videographer: Carlos Melegrito

Installation Support: Isabelle, Caroline & Stefan

All the participants of the performance

Mega Yoga ‘Merchandise Promotion’

Props Model: Isabelle Paci

Clothes Photographer: Lea Maier

Exhibition Installation Support

Halle Warrender & Bianca Winataputri

All-time brainstorming buddy

Isabelle Paci and Brayden Dopper

This project was supported by Prince Claus Fund, Blackbird Protostars, Follow-On-Fund, Testing Grounds, SIGNAL, City of Melbourne, Bus Projects, Next Wave, Armature Pilates and Lucy Guerin Studios.

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